LinkedIn in Sales, Marketing, and/or Recruitment
Development Programs – LinkedIn as a Business Growth Tool
Our programs are designed for long-term employee development and support. They combine practical training, inspiring coaching sessions, peer learning, and other tailored solutions to drive real progress. By strategically integrating different development methods, our programs bring measurable impact to your company.
Throughout the program, your team is fully supported. Each program is flexible and adapted to your needs—whether the goal is acquiring new knowledge, improving individual or team performance, or enhancing overall engagement. While the impact of one-off training sessions is often hard to measure, our structured development program ensures continuous progress and tangible results.
A LinkedIn development program can focus on sales activities, marketing (including employer branding), or recruitment processes. Together, we define the specific focus to align with your company’s growth ambitions.
Example of a 6-Month Development Program:
Step 1: Defining expectations and goals with company leadership
Step 2: Creating a LinkedIn strategy
First steps:
- Defining the overall LinkedIn goal
- Identifying the ideal client and audience
- Developing a content strategy
- Optimizing profiles
Step 3: Half-day training – “What is LinkedIn and how to use it effectively at work?”
Step 4: Regular peer learning sessions for different target groups
- Over six months, participants engage in peer-learning sessions to share experiences, learn from each other, and address communication challenges.
- Participants are grouped based on company goals, focusing separately on sales, marketing, or recruitment.
Step 5: Half-day workshop – “Optimizing Your LinkedIn Profile”
Step 6: Personal mentoring for key leaders
- Over six months, selected participants receive hands-on mentoring to develop practical LinkedIn skills that align with their professional goals.
Depending on your company’s specific needs, we tailor the program to ensure maximum impact. Programs can also be combined to create an even broader development journey for participants.
Results
By completing the program, participants will be able to use LinkedIn strategically and efficiently to support business growth. Employer branding will strengthen, and employee engagement will increase.
About the trainers
We design the program based on your goals, needs, and resources. Get to know your training and development partners here!
Support for growth
Supporting employee growth is most effective when done systematically and thoughtfully. Instead of relying on intuition, it’s important to base training and development plans on measurable needs.
We also recommend exploring our learning & development services. These services result in a structured action plan to help achieve the desired changes in your company.