Your talent partner

We’re your talent partner for recruitment, training, and human resources management. From micro-enterprises to multinational corporations, we are your partner. 

We believe that a personal approach is the most important thing. Therefore, we tailor our services and training to your organization’s wishes and needs so that our partnership brings maximum benefit to your business and your employees.

We help you discover and realize your potential and become the best version of yourself. We offer a complete HR management and training service  everything you need from one trusted partner.

Tell us about your ideas, and we’ll make them happen!

When to get us involved?

  • you want to map the training needs of your current employees
  • you wish to provide your employees with practical, memorable, and performance-enhancing training and development programs
  • you feel that your employee’s performance is not meeting your expectations, and you need professional help to develop them
  • you need help in finding the right and competent people for roles that are strategically important for the business
  • your company is experiencing an increase in recruitment and time is running out to headhunt the right people
  • you need temporary additional resources for your company’s HR management or recruitment processes
  • you want to gain insight into your current employer brand and develop an action plan to grow your employer brand and attract the right candidates
  • you want to get an overview of your company’s work environment and safety situation and identify potential areas for improvement

Clients value us for:

  • professionalism and the possibility to receive all talent management support as a complete solution from one trusted partner
  • a personalized approach and tailor-made services
  • honesty and a proactive approach that helps achieve the desired results
  • hands-on training focused not only on acquiring new knowledge but also on consolidating new skills and behaviors

Some of our clients

Your talent partners are…

Helen Pärli

SMARTFUL Growth founder, trainer & HR professional

Helen is a certified trainer and passionate HR professional. She has an adult
educator level 6 professional certificate. 
She also has a bachelor’s degree in Business Administration and a master’s degree in Human Resource Management, both from Tallinn University of Technology.

Helen has been active in HR management for over eight years and during that time she has worked in both retail and business consulting. As a Human Resources Manager, Helen has experience in all areas of HR – from strategy creation to
implementation. Helping people find their real potential has always been close
to her heart. She wants people to achieve best version of themselves.

Helen has acquired NLP Master Practitioner certification to better understand herself and others. NLP, or neuro-linguistic programming, is a rapidly evolving field of applied psychology today for mapping the relationships between human thoughts, feelings, and behaviors, and can be used in many different ways. Among other things, NLP can help you better understand your beliefs together with the background behind them, and thus help you make a difference in yourself. Helen does not consider herself an NLP expert, but she feels that knowing the basics of NLP will help to change thinking patterns and help us better understand why we believe the things that we believe or do the things that we do. And because our beliefs influence our actions in every area of our lives, there is a lot of value in understanding NLP.

In addition to understanding one’s own inner beliefs, it is also important to know one’s own natural behavior and to adapt it to the situation and to others for more effective cooperation. That’s why Helen has also obtained internationally recognized DiSC® Trainer Certification to help people collaborate more effectively.

In order to be able to share her knowledge and ideas professionally, Helen has undergone 160 hours of adult trainer training that was based on the competencies set for professional adult trainers in Estonia. She has also undergone train the trainer programs as a former HR manager.

Helen sincerely believes that there is so much potential hidden in each and every one of us. It is just waiting to be unlocked!

Ly Kivikas

Communication trainer, HR professional

Ly has a bachelor’s degree in Law and a master’s degree in Organizational Behavior. In addition, she has participated in many trainings in the fields of psychology, pedagogy, mental health care and counseling.

Worked as a Lawyer and Human Resources Manager. For the past 10 years, she has designed and facilitated communication trainings, trained students counselors
at TalTech, conducted a self-management course, communications psychology
lectures, seminars and trainings, and has been involved in various educational

As a communication trainer, Ly believes that good communication skills lead to a happier and more successful life and relationships, and create a much more comfortable internal climate within the organization, which in turn helps maintain (mental) health of employees and ensure better performance.

She is convinced that a person acquires knowledge much better if the learning process is engaging. Studies have also confirmed the effectiveness of active learning compared to traditional teaching methods. As an ardent advocate of active learning, she uses various elements in her training that enables you to acquire knowledge in a relaxed atmosphere through social interaction. This is more effective than traditional lecture-based training. Being actively involved in the learning process helps you to become aware of your own behavioral patterns and thus to better understand the person you are talking with and the topic. It also helps to link the acquired knowledge to reality.

Mai-Liis Logina

Recruitment Partner

Mai-Liis has a Bachelor of Social Sciences from the University of Tartu. She enjoys working and communicating with people, which is why recruitment and HR management are very close to her heart.

Mai-Liis has previously worked in human resources management in retail, where she was involved in recruitment, interviewing candidates, contracting, and onboarding new employees. Mai-Liis is interested in recruiting for more complex and varied roles, which is why she also manages many of our recruitment projects from start to finish – starting from the client interaction to finding the right candidate.

Before working in HR, she worked as a lifeguard, a customer service representative in retail, and a trainer in a gym. She is a very active and versatile person who enjoys spending time with her family, traveling, and playing different ball games. Mai-Liis has also played volleyball for 12 years and can be found on the tennis court twice a week.

Mai-Liis enjoys her job very much as it allows her to interact and meet with new people. We can see that Mai-Liis’ good communication skills, professionalism, and sunny disposition make her an excellent people person and a great recruitment partner.

Marili Ivask

Recruitment Partner

Marili is a trained recruitment partner, having completed an IT Talent Estonia modern practical recruitment course. Today, Marili has worked in the field of human resource management for nine years and knows the ins and outs of her work.

Marili is curious and likes to be challenged in her work. She also likes to be simple and straightforward in her communication, but in a friendly and caring way.

When it comes to recruiting, it is important for Marili to connect right people with right companieswhich is why she also manages many of our recruitment projects from start to finish – starting from the client interaction to finding the right candidate.

Before working in HR, Marili worked in the catering industry as a professional confectioner. Marili loves to cook, but she also has other exciting hobbies.

One of Marili`s hobbies is writing short stories, which she enjoys creating especially when there are calmer moments at home. Writing her own thoughts and developing those ideas further is exciting for her. In addition to writing in the drawer, she also likes to play computer games.

Marili`s friendliness, professionalism, and versatility make her an excellent people person and a great recruitment partner.

Mai-Liis Tarum

Customer Success Specialist

Mai-Liis is our Customer Success Specialist, who handles sales activities, website management, recruitment project administration, and training moderation.

Mai-Liis is a big sales enthusiast who also enjoys communicating with our clients and candidates. She started her career path with us in March 2021 as a Sales and Marketing Intern, and thanks to her initiative and ability to learn, she grew to become a Sales and Marketing Assistant and is now a Customer Success Specialist.

Mai-Liis is currently in her final year of studies at the University of Tartu Pärnu College, where she is pursuing a Bachelor’s degree in Entrepreneurship and Project Management

Mai-Liis has been working in customer service for a long time, and that is why she especially likes to communicate with our customers, partners, and candidates. However, in addition to people, Mai-Liis is also holds sales very close to her heart. It offers her endless opportunities for development, discipline, and a constant drive to achieve her goals. passionate about sales and marketing, as both areas provide opportunities for creativity. 

Mai-Liis leads an active lifestyle and spends a lot of time in nature. She has an entrepreneurial mindset and is taking the next steps in starting her own business. What Mai-Liis likes most about her job is the variety of activities, the development opportunities, and achieving the results she wants. 

Are you an adult trainer and wish to join our team?
Or are you interested to join our team in some other role?

Let us know about yourself!

Our partners

B2B Growth OÜ

Together with B2B Growth we offer companies LinkedIn training and consulting. Our role is to be a trainer and consultant in all areas of HR, such as recruitment and employer branding.

Äripäeva Akadeemia

Helen Pärli is also working with Äripäeva Akadeemia as a trainer. She covers topics that are related with recruitment in LinkedIn.

HRC International Group

We collaborate with internationally known HRC Academy, which provides development programs for HR professionals and managers.

Eesti Töötukassa

SMARTFUL Growth OÜ is Unemployment Insurance Fund (Töötukassa) trainingcard's training partner. You can find our public trainings from the Töötukassa training search.

We believe that cooperation is something magical. Therefore, we are open to various cooperations in the field of training and consulting. You would like to partner with us? Get in touch! 

Contact us!