Internal training: LinkedIn for recruiters
Introduction
LinkedIn is a business-focused social media platform that already has 700 million users globally. There are 240,000 LinkedIn users in Estonia, and this number is growing by an average of 10% every year. Universities are also raising awareness of the importance and opportunities of LinkedIn today among their students. This means that more and more talents are finding their way to LinkedIn in Estonia as well.
This is why LinkedIn is an effective channel for finding the best talent in a wide range of areas such as finance, IT, marketing, communication, human resource management, sales, law, banking, insurance, business development, analytics, etc.
LinkedIn Recruiter Lite is a tool that gives you the opportunity to reach passive candidates who don’t yet know that they want to work for your company.
Don’t rely on an open competition – in order to find the best candidate, you have to look for them yourself, and for this, LinkedIn is a very effective platform.
Result
As a result of the training, the participant will understand the nature of LinkedIn and how to successfully reach the best candidates through employer branding, personal branding and targeted search.
About the trainer
Helen holds a Bachelor’s degree in Business Administration and a Master’s degree in Human Resource Management from Tallinn University of Technology. She has over nine years of experience in human resource management – both in retail and business consulting. As a certified Executive Coach, Helen has worked with many senior executives to help them turn their visions into reality. In addition to her Master’s degree in Human Resource Management, Helen also holds a Level 6 qualification as an Adult Trainer and is an internationally recognised DiSC Trainer.
Training topics
- What is LinkedIn and who are its users?
- Company profile on LinkedIn and related employer brand
- Recruiter’s personal brand
- Personnel search on LinkedIn
- LinkedIn as a recruiter tool
- Recruitment options with a paid LinkedIn Recruiter Lite account
Methods used in training:
- Group discussion
- Practical LinkedIn profile analysis (on the example of a voluntary profile + on the example of a company)
- Inclusive lecture
Result
Having completed the training, the participant:
- Understands the essence of the employer’s brand on LinkedIn and knows how to develop it
- Understands the importance of the recruiter’s personal brand on LinkedIn and knows how to develop it
- Knows the capabilities of LinkedIn as a recruiter tool
The training curriculum is compiled based on the specific needs of the client.
Jane Pannel
Leibur AS
HR Manager
We invited Helen to help us improve our LinkedIn knowledge. We were very satisfied with the training and received many useful tips on how to organize profiles and stand out on LinkedIn. Helen is a very good trainer and a real professional who can easily and understandably convey everything important with just a few hours of training. Thank you for the excellent training, and I will definitely recommend it to others!
Sandra Linde
Instar EBC
Employer Branding Project Manager
Helen gave me excellent training about LinkedIn. I took part in her LinkedIn marketing class and got a lot of useful information. I value courses/classes where I can get some practice, i.e. with my LinkedIn profile. Helen has good knowledge of her field, and she is a good presenter.
Karina Makarova
Admiral Markets
HR Manager & Talent Acquisition Partner
I was very satisfied with the training conducted by Helen. Although the topic was largely familiar, I learned new tricks and useful tips for using LinkedIn Lite. Helen herself is a very nice and inspiring trainer. Thank you, Helen!
Brigitta Rosin
Äripäev AS
Recruitment Assistant
With her sunny nature, Helen is very good at passing on her in-depth knowledge of LinkedIn, showing how easy it is to recruit on this platform. As a trainer, she is supportive and expressive, is able to answer questions, and gives good advice. I recommend her “LinkedIn Recruiter Lite” training, which gives a good overview of LinkedIn itself, the importance of personal and company profiles, and recruitment tips to use on the platform in order to find suitable candidates for your company.
Kristiina Trauman
State Information System Board of the Republic of Estonia
HR Specialist
Helen is a practical and thorough trainer, who knows the subject well! From our side, we gained a lot of new wisdom in the world of LinkedIn, both in terms of institutional and personal accounts.
Kati Kattai
KIA Auto AS
HR Manager
I was delighted with the training “LinkedIn for Recruiters”. The most beneficial aspect for me was gaining proficiency in using LinkedIn Lite.