Internal training: LinkedIn for recruiters

Trainer:Helen Pärli
Duration:half-day training (3 hours or 4 academic hours)
Target group:For recruiters and HR managers who want to be effective in their targeted search.


LinkedIn is a business-focused social media platform that already has 700 million users globally. There are 240,000 LinkedIn users in Estonia, and this number is growing by an average of 10% every year. Universities are also raising awareness of the importance and opportunities of LinkedIn today among their students. This means that more and more talents are finding their way to LinkedIn in Estonia as well.

This is why LinkedIn is an effective channel for finding the best talent in a wide range of areas such as finance, IT, marketing, communication, human resource management, sales, law, banking, insurance, business development, analytics, etc.

LinkedIn Recruiter Lite is a tool that gives you the opportunity to reach passive candidates who don’t yet know that they want to work for your company.

Don’t rely on an open competition – in order to find the best candidate, you have to look for them yourself, and for this, LinkedIn is a very effective platform.

Training topics

  • What is LinkedIn and who are its users?
  • Company profile on LinkedIn and related employer brand
  • Recruiter’s personal brand
  • Personnel search on LinkedIn
  • LinkedIn as a recruiter tool
  • Recruitment options with a paid LinkedIn Recruiter Lite account

Methods used in training:

  • Group discussion
  • Practical LinkedIn profile analysis (on the example of a voluntary profile + on the example of a company)
  • Inclusive lecture
We conduct LinkedIn trainings in cooperation with LinkedIn agency B2B Growth, which is the only agency in Estonia specialising in LinkedIn. B2B Growth is the official partner of Microsoft, the owner of LinkedIn.


Have completed the training, the participant:

  • Understands the essence of the employer’s brand on LinkedIn and knows how to develop it
  • Understands the importance of the recruiter’s personal brand on LinkedIn and knows how to develop it
  • Knows the capabilities of LinkedIn as a recruiter tool
The training curriculum is compiled based on the specific needs of the client.
Jane Pannel Leibur AS HR Manager

We invited Helen to help us improve our LinkedIn knowledge. We were very satisfied with the training and received many useful tips on how to organize profiles and stand out on LinkedIn. Helen is a very good trainer and a real professional who can easily and understandably convey everything important with just a few hours of training. Thank you for the excellent training, and I will definitely recommend it to others!

Sandra Linde Instar EBC Employer Branding Project Manager

Helen gave me excellent training about LinkedIn. I took part in her LinkedIn marketing class and got a lot of useful information. I value courses/classes where I can get some practice, i.e. with my LinkedIn profile. Helen has good knowledge of her field, and she is a good presenter.

Karina Makarova Admiral Markets HR Manager & Talent Acquisition Partner

I was very satisfied with the training conducted by Helen. Although the topic was largely familiar, I learned new tricks and useful tips for using LinkedIn Lite. Helen herself is a very nice and inspiring trainer. Thank you, Helen!

Brigitta Rosin Äripäev AS Recruitment Assistant

With her sunny nature, Helen is very good at passing on her in-depth knowledge of LinkedIn, showing how easy it is to recruit on this platform. As a trainer, she is supportive and expressive, is able to answer questions, and gives good advice. I recommend her “LinkedIn Recruiter Lite” training, which gives a good overview of LinkedIn itself, the importance of personal and company profiles, and recruitment tips to use on the platform in order to find suitable candidates for your company.

Kristiina Trauman State Information System Board of the Republic of Estonia HR Specialist

Helen is a practical and thorough trainer, who knows the subject well! From our side, we gained a lot of new wisdom in the world of LinkedIn, both in terms of institutional and personal accounts.

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